Irina Fotland Interviews Elizabeth Johnston at the Memoir Summit

November 4, 2017

I’m thrilled to have Irina interview me about my book marketing techniques. I can’t think of anyone better suited to this conversation. Irina Fotland- Online Business Marketer, Feng Shui Consultant, with background in physics & mathematics

– She has practiced FS 20 years and now has many 1:1 VIP clients all over the world, helping them create the conditions for abundance in their lives. Lives in Norway, which is one of the places on my bucket list to visit!

I met Irina online in a Facebook challenge where we were encouraged to get an accountability partner. Funny thing, though, I had a partner for the challenge already and on Day 2 she dropped out of the challenge – without a word. I posted that I needed another partner and Irina popped up. What I think is so interesting here is that nothing would have happened had I not put my request out there. We all have to take risks if we want to get rewards. So, this means that not everything you do will be successful, but if you don’t do anything you definitely won’t sell as many books, if any at all.


To join us at the Memor Summit, go to

 Successful Memoir Marketing -

So the topic I'd like to talk about is ways to sell your book. I wrote and self-published in 2008 my book, No Small Potatoes, a book about why GMOs are bad for us. I bought 500+ books and sold all of them within a year. In Canada, 500 sales is very good for a trad publisher, so I was pleased. I want to talk about each of the strategies I used back then and some new ones I'd add to the mix for my next one.


Marnie Maguire Interviews Elizabeth Johnston at the Memoir Summit

October 27, 2017

You want to write but can't figure out how to start and where to get ideas. Check out the to kick-start your writing. It's free and happens online November 14 - 16, 2017. Grab your free ticket today at

In today's episode, I introduce Marnie Maguire who interviews Elizabeth Johnston about how to generate ideas for writing. Marnie Maguire is the co-author of Picture Perfect: The Story of Black's Photography published by the oldest independent publishing house in Canada, Goose Lane Editions. An independent spirit herself, her latest work, A Lick of Fire, is a novel in zine art form.

Marnie personal writing style can be described as a combination of magic realism and poetic grunge, but she is equally comfortable with writing more conventional pieces on commission. Synthesizing her writing experience with her doctoral research, Marnie facilitates truly meaningful workshops and memoir consultations for a broad spectrum of aspiring authors, including street youth, teen mothers, corporate professionals, seniors, as well as college and university students.


Reinventing the Entrepreneurial You with Dorie Clark 79

October 1, 2017

In today's episode, I talk to Dorie Clark, author of "Reinventing You" (Harvard Business Review Press, 2013) and "Stand Out," which was named the #1 Leadership Book of 2015 by Inc. magazine. A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, Forbes, and Entrepreneur, and the World Economic Forum blog. Recognized as a "branding expert" by the Associated Press, Fortune, and Inc. magazine, Clark is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, and the World Bank. 

Key takeaways for writers:

  1. When people ask you what's new, be ready to update them about the milestones in your life, because it's the only way you'll be top of mind for possible networking connections.
  2. If you have people around you who take art seriously, it helps you take it more seriously.

Listen to full interview for more from Dorie about the importance of continually reinventing yourself.

To kick-start your writing, join us for the free online weekend writing event happening October 20 - 22nd. It's free and on Facebook. Click here to learn more, or use this link to save your spot.


Unearthing Personal Gold with Elizabeth Johnston 78

September 25, 2017

Unearthing Personal Gold

I’m more interested in the written word than politics, but ever since the turn of events south of the border that hurled the world on its head for many people, I’ve become a regular consumer of CNN and viewer of all the late night talk shows. At times, it seems as though this is all a waste of precious writing time, and of precious fallow time so necessary for the creative writer. On the other hand, I feel as though these new habits of consuming political content has made me even more determined to seek out quality literature that feeds my mind and my soul. So, although I have always favoured reading The New Yorker and Harper’s, I’m doing that even more these days. I feel compelled to do this so as to restore balance to my personal, mental ecosystem. When it feels as though the world has gone crazy, it’s even more imperative that we ground ourselves.

In this episode, I talk about the importance of reading writing that inspires you.


Anything is Possible - Karalee Clerk - 77

August 21, 2017

In today’s episode, I’m talking with Karalee Clerk, a woman you did all the conventional things in life, got married, had kids, and a career. Then divorced. And then she ran away from home to become a writer, and it’s because of that chutzpah that I just had to interview her, because who among us don’t secretly wish – at least some of the time – that we could just up stakes and run away with the circus, right?



Creativity - Legally Speaking - David Lizerbram

August 7, 2017

On today's episode, I talk with entertainment lawyer David Lizerbram. He gives us the scoop on copyright for writers, what to be aware of when writing about living people, and other issues pertaining to creative output.

David Lizerbram, Business Law Strategist and host of Products of the Mind, a #1 ranked podcast about the intersection of business + creativity. Now available on iTunes and at

David Lizerbram & Associates®

3180 University Avenue, Suite 260
San Diego, California 92104
(619) 517-2272
Facebook Page:


One Quality Every Writer Must Have - Elizabeth Johnston - 75

July 19, 2017

On today's episode, I talk about Jeff Goins book Real Artists Don't Starve and in particular the one quality every writer must have.

Join us in the Own Your Creativity facebook community at


Harpers, Solnit & Inspiration ~ Elizabeth Johnston 74

July 14, 2017

Today's episode is the Facebook live broadcast for Fuel Fridays in my FB group. To join our writers' group, go to

One of my sources for creative inspiration are the magazines, Harper's and The New Yorker. They inspire me to create but they also fill up my creativity tank. I get ideas for my writing but also see things in a new way. I see potential in the crazy connections I make in my head because I see how other writers follow down those leads and create wonderful, inspiring pieces out of them, and one of my favourite non-fiction writers is Rebecca Solnit.

Listen to the full episode now.


Apprenticeships for Writers - Good or Bad? Elizabeth Johnston 73

July 12, 2017

Apprenticeship –

I did an informal poll on Facebook asking what apprenticeship when it comes to being a writer meant to people. The answers were what I expected:

  • warnings to stay away because it’s unpaid work
  • or just neutral comments that it was unpaid work

As you know, my weekly Wealth Wednesdays (my Facebook live sessions) are dedicated to exploring our money mindset as writers, and the springboard for these conversations is the book Real Artists Don’t Starve by Jeff Goins.

In Chapter 3, Jeff talks about this very topic. Apprenticeship and the role it plays in people who want to become thriving not starving artists.

In today's episode I explore the question of apprenticeships for writers - good or bad?